{"title":"Brioni","description":"\u003cp class=\"_p_1thwv_144\"\u003e\u003cspan\u003eRome, early evening. You have time to walk, but no intention of taking the shortest route. There is a table waiting somewhere, a familiar face you have not seen in years, and the rather agreeable feeling that you are dressed for whatever the evening has in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1thwv_144\"\u003e\u003cspan\u003eThis is Brioni territory. The Roman house approaches menswear with a tailor’s eye and an instinct for the quietly exceptional. Proportion matters. Texture invites a second look. Elegance is never allowed to become an effort, least of all for the man wearing it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1thwv_144\"\u003e\u003cspan\u003eYou notice the difference in small, private moments: reaching for your jacket, turning back towards the mirror, finding that everything sits just as you hoped it would. Nothing clamours for attention. Nothing needs explaining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1thwv_144\"\u003e\u003cspan\u003eOur Brioni selection at Richard Gelding is for the man who takes pleasure in dressing well, even when there is no particular occasion. Especially then. Because the reservation can change, and the evening can take its own course. You have already made the right choice.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"olive-green-wool-and-baby-alpaca-reversible-carcoat","title":"Olive Green Wool and Baby Alpaca Reversible Carcoat","description":"\u003cp\u003eThe drizzle over Mount Street demands a certain resilience, preferably found in the effortless drape of a Brioni carcoat. Walking through Mayfair, the rich olive hue catches the autumn light, shifting subtly as you move. This piece pairs the warmth of virgin wool with the sublime softness of baby alpaca, offering two distinct personalities in a single masterful silhouette. It is entirely reversible, turning a casual morning coffee into an understated sartorial statement. Meticulously tailored in Italy, it handles the British chill with a quiet, patrician confidence that never tries too hard.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand \u0026amp; Origin:\u003c\/strong\u003e Brioni, Made in Italy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; Detail:\u003c\/strong\u003e Premium wool and baby alpaca blend with a dual sided reversible finish\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Tailored carcoat\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyling Note:\u003c\/strong\u003e Layer over a fine cashmere rollneck and tailored trousers for Mayfair weekends\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brioni","offers":[{"title":"M","offer_id":55478242378055,"sku":"COBI1W-2","price":6500.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55478242476359,"sku":"COBI1W-5","price":6500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/7657\/4279\/files\/olive3.webp?v=1792407680"},{"product_id":"vagabond-handwoven-cashmere-shirt","title":"Vagabond Handwoven Cashmere Shirt","description":"\u003cp\u003eThere is a specific kind of quiet confidence that settles over you when walking down Mount Street in a Brioni cashmere shirt. Handwoven with an artisanal touch that speaks volumes without whispering a word, this piece redefines casual luxury from our Mayfair salon. Made in Italy, the fabric drapes with an effortless fluidity, catching the afternoon light while offering a softness that feels almost illicit against the skin. It is the sort of garment worn by men who know they are the best-dressed in the room, yet feel no compulsion to mention it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand \u0026amp; Origin:\u003c\/strong\u003e Brioni, Made in Italy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; Detail:\u003c\/strong\u003e Handwoven pure cashmere with exceptional drape\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Relaxed yet impeccably tailored\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyling Note:\u003c\/strong\u003e Wear unbuttoned over a fine cotton tee with pleated linen trousers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brioni","offers":[{"title":"M","offer_id":55479622762823,"sku":"CSBI1W-2","price":3395.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55479622828359,"sku":"CSBI1W-4","price":3395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/7657\/4279\/files\/vagabond1.webp?v=1792488041"},{"product_id":"plum-technical-cashmere-baseball-cap","title":"Plum Technical Cashmere Baseball Cap","description":"\u003cp\u003eAn overcast Tuesday morning on Mount Street calls for something more discerning than your average headwear. Brioni brings its legendary Roman tailoring acumen to the humble baseball cap, executed in a sumptuous technical cashmere that defies autumn dampness while remaining impossibly lightweight. The rich plum hue captures the subdued elegance of Mayfair foliage, offering a quiet sartorial flex for the gentleman who appreciates discretion. Expertly made in Italy, it drapes with effortless polish, shielding you from the drizzle with unmistakable grace.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand \u0026amp; Origin:\u003c\/strong\u003e Brioni, Made in Italy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; Detail:\u003c\/strong\u003e Technical cashmere, weather resistant\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Classic\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyling Note:\u003c\/strong\u003e Pair with a bespoke wool overcoat and cashmere knitwear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brioni","offers":[{"title":"M","offer_id":55479727391047,"sku":"HABI1W-1","price":490.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55479727423815,"sku":"HABI1W-2","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/7657\/4279\/files\/ph2.webp?v=1792415913"}],"url":"https:\/\/www.richardgelding.com\/collections\/brioni.oembed","provider":"Richard Gelding","version":"1.0","type":"link"}