A man in a light blue shirt examines a row of four coats in various shades—brown, gray, and dark blue—hanging on a metal rack. Each coat is on a hanger labeled BALTZAR. The background is a plain, neutral wall. , available at Richard Gelding Mayfair

Richard Gelding

RichardGelding.com is a pioneering menswear platform with a mission to seamlessly unite the finest brick-and-mortar establishments in both the digital and physical realms of life. Our primary goal is to provide a worldwide clientele with a comprehensive curation of products sourced from top-notch local retailers, all within a single, user-friendly webpage.

We empower our partners and their local customers with intuitive filter options, making it effortless to curate their desired selection from a specific store whenever needed.

The Story

Wilhelm Sturesson & Axel Sjölin launched Baltzar.com back in 2017. The idea with Baltzar is to act as a trading platform and make it easier for stores that want to start selling their clothes in e-commerce.

Richard Gelding is a men's clothing retailer that operates both online. The Richard Gelding team travels worldwide to find brands that cater to the discerning tastes of their customers.

Richard Gelding places great emphasis on sophisticated menswear and fashionable classics, which are always crafted impeccably with high-quality materials. Whether it's suits, blazers, shoes, shirts, or accessories, Richard Gelding has a deep-seated passion for men's fashion.

The Business

Richardgelding.com specializes in product photography, logistics, online management and effective marketing for your merchandise. On a daily basis, you receive a detailed sales report, allowing you to either ship your products to our warehouse for redistribution or directly to the customer.

When products overlap across various stores, we collaborate to ensure no sales opportunity is missed. In every transaction, whether you're selling or purchasing items within our network, you consistently yield a profit.

The Partnership

At RichardGelding.com, we envision the future of shopping as a seamless integration of physical retail. Our stores go beyond mere distribution—they are unique, communal spaces where customers can meaningfully connect with both experts and brands. For long-term success, however, this experience must be supported by a strong online presence and efficient distribution.

Together with Richard Gelding, traditional brick-and-mortar retail can evolve into the next generation of menswear commerce—offering the best of both worlds. Clicks turn into store visits and insightful customer data, while visits convert into online interactions, helping to build a global customer base for all our partners.

We’re not just a platform—we are a network, representing the world’s finest menswear, uniting impeccable in-store service and products with the accessibility of digital shopping and logistics.

Our mission is to guide you effortlessly between the physical and digital realms. We thoughtfully organize our offerings so you can easily decide when an in-store visit is ideal. For added convenience, we offer free delivery and return options to any of our store locations.

RichardGelding.com is committed to combining the excellence of traditional retail with the ease and efficiency of online shopping.